Analyst View Put into context: Rewe plans to acquire Lekkerland

Denise Klug (Senior Retail Analyst)
29 May 2019
Rewe Group intends to buy the entire operation of Lekkerland.
LZ Retailytics
Rewe Group intends to buy the entire operation of Lekkerland.

Rewe Group intends to buy the entire operation of Lekkerland. The German retailer wants to integrate the wholesale business in a new unit called Convenience.

In this piece, LZ Retailytics provides crucial background information on why this plan is of major importance for the European and particularly the German retail landscape. Who is Lekkerland? Where is it present? What are the benefits for Rewe Group in case the competition authorities approve the acquisition?


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