Spain Uvesco Rolls Out Franchise Concept
Gildas Aitamer (Senior Retail Analyst)
Opinion Slowly but Surely
Uvesco did not disclose any expansion targets for the BM Shop banner publicly, but LZ Retailytics has recorded a handful of openings since the launch of the scheme in 2016. The pace may appear slow, but we suspect the retailer is being particularly cautious regarding locations and its franchisees’ ability to meet the required standards. To simplify the financing procedures of potential franchisees, BM has signed a series of partnership with the banks.
Very much like its competitors, Uvesco finds franchising an effective means of tapping into the traditional sector to strengthen its presence in the increasingly popular convenience channel – without the need for costly investment. Even so, we feel the challenge for Uvesco will be to develop a convincing proposition, at a time when all of the major retailers are recruiting within the channel. We are immediately thinking of local rival Eroski's own ambitious opening targets, together with those of Carrefour Express and Dia, amongst others.
In early 2017, Uvesco completed the acquisition of Madrid-based supermarket chain Gigante.