Drugstore Products Lidl opens Beauty Online Shop in France

von Denise Klug
Donnerstag, 07. November 2019
Vegan products and natural cosmetics are particularly highlighted by the discounters.
Screenshot Lidl.fr
Vegan products and natural cosmetics are particularly highlighted by the discounters.
Just in time for Christmas, Lidl gives the go-ahead for a temporary online shop that concentrates on its beauty brand range Cien. It is the first of its kind for the German discounter.

Lidl France has opened an online shop for its own beauty brand Cien. Until 12 January 2020, customers can browse through the categories facial care, body and hand care as well as natural cosmetics and vegan products. There is also an extra section for gift articles. Beauty shoppers will find, for example, bath bombs or mask sets and gift boxes. 

From EUR 25 Euro delivery

If the shopper spends EUR 25, delivery will be free. Otherwise home delivery with DPD costs EUR 4,99. Lidl sends the parcels for EUR 1.99 to a collection location of the postal service provider Mondial Relay, which, like Hermes, is part of Germany’s Otto Group. The delivery takes place within 24 hours, promises the discounter.

Some of the items on offer are not available in discount stores and are marked with the "Exclu Web" label. The bestsellers, vegan products and those that have received an award, are also prominently marked.

Christmas Gifts and Advent Calendars

The Cien Q10 cream, which is one of the absolute blockbusters in France and Spain, is staged. With the online shop, Lidl wants to make it possible for such and similar articles to be available for a longer period of time.

"Many of you have wished for permanent offers of the products," the company writes on the pages of the freshly launched web shop. Lidl has also thought about the Christmas presents and a Cien Advent calendar, which is part of the annual November offer in other countries such as Spain and Germany, is now also available for the first time in France. What is also new is that Lidl is differentiating its range for nine different skin types.

A novelty for discounters

Until now, Lidl has only been active in France with the wine shop, with which the discounter is also taking its first steps towards online sales in other markets. In one third of its 28 European country divisions, Lidl is already experimenting with different web strategies. The beauty shop is the only one of its kind so far.

In Germany, online customers are looking in vain for Cien products. After an initial expansion, ranges such as long-life foods (except wine) and drugstore products were completely scaled back there. The retailer stamped the online sale of Kochzauber recipe boxes as well as its Click & Collect Store. The latter even shortly before the opening.

This text was originally published in German and machine-translated into English.

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