Schwarz Group Pilots in Poland
The two divisions of retail giant Schwarz Group will test the concept in a few branches first. If successful, it will be rolled out to a larger part of the respective store network. Tests at hypermarket chain Kaufland are scheduled to start this week.
Lidl and Kaufland are using a similar technological approach. Products will be ordered online and the customer also selects a pick-up time. Payment is made in the store - although Lidl has also started to introduce its own payment service, Lidl Pay, as part of Lidl plus in Poland. Kaufland cooperates with Payback for customer cards.
Kaufland's website suggests that the test branches will be located in Wroclaw, Bydgoszcz and Gliwice. However, the website is not designed to be country-specific; it is apparently based on an internationally applicable model at Kaufland.com. This means that the offer could be quickly rolled out to other markets. However, an extended test in Poland is planned, where 10 per cent of the 220 hypermarkets could be included.
Three years ago, Lidl cancelled a Click & Collect test in Berlin ("Lidl Express") shortly before the launch. Since then the group had been rather quiet about the topic. In Poland, there is already a collection service for wine and spirits under the brand Winnicalidla.
This text was originally published in German and machine-translated into English.
Sie haben Fragen oder Anmerkungen zu diesem Artikel?
Schicken Sie eine Email an die Redaktion.
Hier können Sie die Nutzungsrechte an diesem Artikel erwerben.