English information

Lebensmittel Zeitung - Newspaper for the retail industry in Germany

Lebensmittel Zeitung is the leading trade and business newspaper of the consumer goods sector in Germany. If you are looking for up-to-date news, analyses and background reports on marketing strategies, product line and sales concepts in German and international trading and industrial companies, you can find them in LZ often exclusively. The reporting spectrum ranges from food to non-food all the way to IT and logistics. Our core readers are decision makers: CEOs, managing directors, purchasing, distribution, CM and marketing managers. But also persons responsible for IT and logistics, purchasing executives and independent retailers.




Our Country Reports

The Country Reports - or LänderReports - in Lebensmittel Zeitung report on a country's, or in Germany's case regions, economic strengths in the form of companies, products, concepts and strategies. They present information and facts, and highlight specialities of a particular region. The Country Reports - or LänderReports - in Lebensmittel Zeitung are used by the listing decision-makers at German grocery retailers' as a source of new ideas and information on products that might have a place in their own stores' ranges. The reader's attention is drawn to those manufacturers who determine the success of a country or region.

They are an ideal platform for manufacturers, either of the regional variety or cooperatives to present their products to a highly competent public.

Discover selected examples of LZ Country Reports.

Mediainformation

Media Kit LZ Medien 2021